it's your full (styling) potential, realized.
What: A professional, hair-preserving shampoo for fuller, stronger hair. When used as a regimen, it helps reduce hair loss* by 46% in one month.
Why: Infused with our Hair Preserve Blend™, this invigorating, exfoliating cleanser creates an optimal scalp environment by removing sebum and product build-up. The Hair Preserve Blend™ acts like a “liquid bandage” to promote strength and elasticity for thicker-feeling hair.

Who: For anyone who wants fuller, stronger hair – especially those with fine, thinning or breakage-prone locks.

When: Daily.

How: Massage into scalp and hair, lather well and rinse thoroughly. Follow with Full Potential Hair Preserving Conditioner and Booster Spray.

*due to breakage