Straight styles start here.
What: This sulfate-free cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.


Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

When: Whenever you wash, followed by Straight Conditioner. 

How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.